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Plugged In Tribe
People don't buy products. They buy transformation. Often for self- gratification, but primarily to belong. They use brands to signal how they want to be seen. This understanding informs our solutions.
About Us
"Plugged in" signals understanding. It's about being deeply connected to the people your brand exists to serve. We believe the most powerful brands don't strive to attract followers. They earn their place in existing communities.
We help companies truly understand their audience's desires, struggles, motivations, and mindset. Through this understanding, we help them communicate more effectively to them. Customers are more than transactions; they're communities moving toward a shared aspiration.
Our Vision & Mission
Vision
To shape a future where brands grow by earning trust and belonging within the tribes they serve.
Mission
We help brands discover and understand the tribes they aim to serve.
Approach
Listen first, engage authentically, and create value that resonates.
Our Values
Listen First
We lead with curiosity. Before we speak, sell, or strategize, we listen. Deep understanding fuels every move we make.
Earn the Right
We believe influence is earned, not assumed. We help brands show up with humility and value.
Culture Over Clicks
We prioritise cultural relevance over surface-level metrics. True impact comes from connection.
Serve the Tribe
We empower brands to meet real needs, reflect shared values, and contribute meaningfully.
Our Services
Brand Strategy Development
We help you shape a brand identity that feels true to who you are and clear to the people you want to reach. Whether a personal or corporate brand, we ensure your message connects in a way that sticks.
Strategic Storytelling
We help you tell stories that feel like real conversations. We do it with purpose: understanding who we are talking to and what matters to them, so your story lands and moves people to act.
More Services
Strategic Content Creation
We create content that feels human and meaningful to the people you want to reach. It's not just about posting. It's about being relatable and keeping your audience engaged.
Social Media Marketing
We use data to understand where your audience is and what matters to them. Then we develop campaigns that speak to the right people, in the best places, with an appropriate message.
Brand Reputation Management
We build lasting trust and loyalty by shaping a positive narrative that strengthens your brand's perception. We also safeguard your reputation during crises through transparent, timely, and strategic communication.
What Makes Us Different
Beyond Surface-Level Marketing
We probe deeply into your audience's real desires, struggles, motivations, and mindset.
Community-Focused Approach
We see customers as communities moving toward shared aspirations, not just transactions.
Authentic Connection
We help you earn your place in existing tribes through listening and providing genuine value.
Leadership
Neo Molefakgotla
Co-Founder & CEO