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Plugged In Tribe
We are marketers who understand that people don't buy products. They buy transformation. Often for self- gratification, but primarily to belong. They use brands to signal how they want to be seen. This understanding informs our solutions.
About Us
"Plugged in" signals understanding. It's about being deeply connected to the people your brand exists to serve. We believe the most powerful brands don't strive to attract followers. They earn their place in existing communities.
We help companies truly understand their audience, their desires, struggles, motivations, and mindset. Customers are more than transactions; they're communities moving toward a shared aspiration.
Our Vision & Mission
Vision
To shape a future where brands grow by earning trust and belonging within the tribes they serve.
Mission
We help brands discover and understand the tribes they aim to serve.
Approach
Listen first, engage authentically, and create value that resonates.
Our Values
Listen First
We lead with curiosity. Before we speak, sell, or strategize, we listen. Deep understanding fuels every move we make.
Earn the Right
We believe influence is earned, not assumed. We help brands show up with humility and value.
Culture Over Clicks
We prioritise cultural relevance over surface-level metrics. True impact comes from connection.
Serve the Tribe
We empower brands to meet real needs, reflect shared values, and contribute meaningfully.
Our Services
Brand Strategy Development
We craft a distinct brand identity and messaging that resonates with your target communities.
Strategic Storytelling
We make your customer the hero. Your brand becomes the trusted guide that equips them with the tools, insight, and support they need to overcome challenges and achieve success.
Market Research
We uncover the hidden drivers behind customer behaviour, market shifts, and unmet needs. Through market research, we help you see what your audience truly values.
More Services
Strategic Content Creation
We develop content that resonates with your audience, including ghostwriting services.
Social Media Marketing
We employ data-driven communication campaigns that target the right communities with the right message.
Community Presence
We integrate your brand into real communities by building systems with them - co created, co-led, and genuinely woven into their culture.
What Makes Us Different
Beyond Surface-Level Marketing
We probe deeply into your audience's real desires, struggles, motivations, and mindset.
Community-Focused Approach
We see customers as communities moving toward shared aspirations, not just transactions.
Authentic Connection
We help you earn your place in existing tribes through listening and providing genuine value.
Leadership
Neo Molefakgotla
Co-Founder & CEO